Vive President, Product Marketing. 

2010 through 2011

While holding the position of VP, Product Marketing, I was tasked with building a new product and go to market strategy.  I built a product management organization, assembled an indirect marketing team and launched several new products into the transportation industry. I founded the customer advisory program; Xperience and staffed it 3 years in a row with more than 20 invested clients. 

Responsibilities included: 

Product Management
Portfolio Management - convert
Product Marketing
Market Launch / GTM
Business Development
Market Development
Channel Enablement
Wireless Mobility 
Marketing
Demand Generation
Inside sales group
Public Relations

 

Accomplishments: 

  • Lead the transition from a SaaS company to a mobile company.
  • Created strategic alliances with leading wireless mobility companies; Verizon, Sprint, AT&T, Motorola, RIM, Samsung, Intermec, Honeywell, Kore Telematics, Rogers Communications. 
  • Design and execution of a new product, XRS. 
  • Authored 6 articles. 
  • Promoted annually & became a member of the executive team.